Female Entrepreneurship and the Componential Theory of Creativity in Business

Shay Pursel, Franklin University


The practical sense of business in female entrepreneurship as it relates to the concept of intrinsic and extrinsic creative behaviors of female entrepreneurs working in the United States is the main focus of this study. The field of female entrepreneurship is growing with the participation of women with or without full-time jobs in standard employment, with or without formal business education, and with or without equal access to financial resources compared to their male counterparts. This study aims to capture the definition of success and how female entrepreneurs perceive success. Utilizing convenience sampling, this qualitative study conducted semi-structured interviews with 15 successful female entrepreneurs in a major Midwest metropolitan area. With dual roles in work and family, the female entrepreneurs engage in a role of chaotic business management and self-branding with a quest for work/life balance. Their pursuit of a lifestyle business brings about a direction of working within an area of great interest, commonly called a passion. This passion allows for exploring what the female entrepreneur enjoys and a quest to produce a profit from that inspiration. Emergent themes resulting from this study are definitions of success, pandemic challenges, entrepreneurial credibility, social networking, business investment, brand management, creativity, innovation, profit design, and authentic leadership. One core result of this qualitative study is a theory called female entrepreneurial design. The female entrepreneur creates an organizational life unique to her personal style and business brand through personal self-care and professional investment.