Walt Disney once said, “Everyone needs deadlines.” That statement may seem straightforward enough, but it’s important to note that the entertainment legend was referring not merely to arbitrary dates on a calendar. Rather, Disney was talking about the benchmarks to which each contributor to a project must adhere in order for a creative process to reach its ultimate goal—the delivery of a product or production on time and with a minimum of frantic, last-minute activity. Failing to recognize and meet deadlines can easily lead to ill-advised shortcuts and the resulting deliverable either falling short of its full potential or even failing to reach an audience at all.



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