As discussed in my previous post, “Clients as an Instructional Resource,” integrating clients into the curriculum is promising and potentially innovative. A client-based course emphasizes a pedagogical orientation to gain real-word experience through meeting the “expressed needs” from the outside of the classroom. Students create impactful work, collaborate with clients, and sense professional culture. During the past several months, by collaborating with other faculty members, I had opportunities to implement some of these ideas in two graduate courses: Marketing Communication Planning and Instructional Design Capstone. The results, based on students’ feedback, are positive and well demonstrate its pedagogical values.



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