Managing Change from Disruptive Innovation: United States Property & Casualty Insurance

Date of Award

Spring 2023

Document Type

Dissertation

Degree Name

Doctor of Business Administration (DBA)

Committee Chair

Andy Igonor

Committee Member

Bethany Poore

Committee Member

Tim Reymann

Abstract

The aim of this study was to explore Property & Casualty insurance executives' views of innovative and disruptive technologies' influence on organizational culture, leadership, and change management as the Property and Casualty business environment is rapidly evolving and changing. The insurance industry faces competition from new entrants and long-time competitors. The Covid-19 pandemic has been a significant disruptor of the traditional business models. Customers have shifted their expectations to online and mobile options to interact and conduct business. This study will use a qualitative phenomenological descriptive approach to address the research question and five sub-research questions. The study's conceptual framework incorporated disruptive innovation and change management theories to guide the study. The study population consisted of fifteen leaders at a director or officer level, and a criterion sampling strategy was utilized in finding the study's participants. The participants were interviewed via Zoom technology and asked open-ended questions to provide in-depth responses regarding their views of innovative and disruptive technologies' influence on organizational culture, leadership, and change management. The interviews were transcribed verbatim, coded, and analyzed for major themes. NVivo software was used for the coding analysis of the collected data. The research could lead to a broader review of disruptive innovations' impact on the internal and external environments that affect the US P&C industry's business models, drive change management, and foster and develop innovative cultures.

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