Publication Date

Fall 2024

Course Name

Foundations of Entrepreneurship

Course Number

ENTR-395

Subject

Entrepreneurship

Abstract

This business plan outlines the strategic vision and operational framework for Landrum’s Popcorn & Candy Co., a minority- and women-owned startup located in Landrum, South Carolina. Founded by Joseph and Carmen Pitman, the business aims to deliver a nostalgic retail experience through a curated selection of gourmet popcorn, retro candies, scoop ice cream, and beverages. The plan details market opportunities driven by regional growth and tourism, especially the proposed Saluda Grade Trail, and highlights the founders’ extensive experience in business, culinary arts, and technology. With a strong emphasis on community engagement, customer experience, and sustainability, the business is positioned to become a local favorite. Financial projections estimate first-year sales of $348,616 with a gross profit margin of 82%, supported by $360,000 in owner equity and a $300,000 small business loan. The plan also includes a comprehensive marketing strategy, competitive analysis, and multiple exit strategies, including family succession and acquisition. [Abstract generated by AI.]

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